How Long Lines Keep Porto’s Bakery Affordable — and Growing

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Betty Porto, center, is one of three siblings who run Porto’s Bakery & Cafe, the family business founded by their Cuban emigre parents. She’s at the chain’s Glendale store. (Credit: Irfan Khan/Los Angeles Times)

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When picking up a box of cheese rolls, potato balls or a cake at Porto’s Bakery & Cafe, two things are always guaranteed: The lines will be long and the food affordable.

There cannot be one without the other.

Porto’s, a Southern California mainstay responsible for catering generations of family parties, birthdays and quinceaneras, attracts hordes of customers by selling pastries that cost about $1 but taste like you paid more.

But to make a profit, Porto’s needs to sell a lot of those pastries.

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