Juul Labs says it will stop supporting a ballot measure to overturn an anti-vaping law in San Francisco, effectively killing the campaign.
The San Francisco-based vape products company announced Monday that it will stop funding Proposition C after donating nearly $19 million.
San Francisco passed a measure in June suspending the sale of e-cigarettes. Proposition C would permit sales to adults.
Although the measure remains on November’s ballot, the Yes on Proposition C campaign says it won’t be continuing its support efforts.
Juul says its decision was part of a companywide review from newly appointed CEO K.C. Crosthwaite. It came as the company is under investigation into concerns about its advertising.
The announcement also came as a 14th U.S. death related to vaping was reported in Nebraska.