A man was held up at gunpoint and shot in the chest by a robber who took his iPhone in Hollywood Wednesday morning, police said.

Officers responded to a report of a man down in the 1000 block of North Highland Avenue around 3 a.m., a Los Angeles Police Department spokesperson confirmed.

An unidentified man in his 30s was found at the location with a gunshot wound to his upper body.

The victim was conscious and breathing when officers arrived. There was no further word on the victim’s condition.

Investigators determined the man had been shot during a robbery in which an iPhone was stolen.

The suspect was described as a Black man standing 5 feet, 9 inches tall and weighting about 200 pounds. He was wearing a black shirt, Nike shorts and was last seen driving a black Ford SUV, according to police.

The issue of safety in Hollywood has captured the attention of local business owners as crime numbers continue to rise.

Those owners were joined by Los Angeles City Councilman Mitch O’Farrell and the Los Angeles Police Department at a Wednesday morning press conference where they announced new measures designed to increase public safety.

Police officials announced that as many as 200 additional officers will be deployed to increase patrols in vehicles, on foot and on horseback over the next month to address growing crime in Hollywood.

Members of the Los Angeles CIRCLE program will also be deployed. The team is an unmarked crisis response team that assists with conducting homeless welfare checks and people with mental health disabilities.

“This is not the place to build one’s criminal record because we are going to be here on the spot deterring that kind of nonsense,” O’Farrel said.

O’Farrell said curbing crime in Hollywood was going to take a communal effort with business owners, residents and police working together.