A 29-year-old man is dead after he was struck by a hit-and-run driver in the Florence area of South Los Angeles Friday afternoon.

Though the Los Angeles Police Department initially indicated the collision occurred just after 6 p.m., police later said the man was crossing the street near East 76th Street and Avalon Boulevard at 4:05 p.m. when he was hit by a dark-colored SUV traveling south on Avalon.

The driver did not stop, instead continuing south “at a high rate of speed and possibly had the lights turned off,” police said in a news release.

The pedestrian was declared dead at the scene, and he will not be publicly identified until his family has been notified.

Anyone with information is asked to contact Detectives Geitheim or Flannery at 213-713-9579. During non-business hours, or on weekends, calls should be directed to 1-877-LAPD-24-7 (877-527-3247).

Anyone wishing to remain anonymous should call Crime Stoppers at 1-800-222-TIPS (8477) or go directly to lacrimestoppers.org.

Alexis Lewis contributed to this report.