MOCA Kicks Off Free Admission With All-Day Festival in DTLA on Saturday

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A person walks by the Museum of Contemporary Art in Los Angeles in this undated photo. (Credit: Francine Orr / Los Angeles Times)

A person walks by the Museum of Contemporary Art in Los Angeles in this undated photo. (Credit: Francine Orr / Los Angeles Times)

A new dawn has arrived.

On Saturday, the Museum of Contemporary Art will do away with its $15 entry fee and begin its new policy of free admission.

MOCA will mark the change with an all-day party, Art for All: Free General Admission Celebration, at its Grand Avenue and Little Tokyo locations. Festivities will include food, music, performances and art-making workshops. Shuttles will run between both sites.

MOCA announced its plans to go free at its annual benefit in May, a switch made possible by a $10-million gift from MOCA Board of Trustees President Carolyn Powers. The goal is to remove financial barriers to entry, to become more accessible and to encourage repeat visits.

Read the full story on LATimes.com

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