A new dawn has arrived.
On Saturday, the Museum of Contemporary Art will do away with its $15 entry fee and begin its new policy of free admission.
MOCA will mark the change with an all-day party, Art for All: Free General Admission Celebration, at its Grand Avenue and Little Tokyo locations. Festivities will include food, music, performances and art-making workshops. Shuttles will run between both sites.
MOCA announced its plans to go free at its annual benefit in May, a switch made possible by a $10-million gift from MOCA Board of Trustees President Carolyn Powers. The goal is to remove financial barriers to entry, to become more accessible and to encourage repeat visits.
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