Online Survey Suggests Disneyland May Be Considering Demand Pricing

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Walt Disney Parks and Resorts may be considering charging more for high-demand days during summer, the Christmas holiday and spring break, and less for off-peak days, a survey the company sent to park visitors suggests.

File photo of Disneyland in 2013. (Credit: KTLA)

In an online survey sent to annual pass holders, the Walt Disney Co.'s theme park operation sought opinions on a pricing schedule for daily tickets to the company's resorts in Orlando, Fla., and Anaheim. A three-tiered pricing system would mark daily tickets as Gold, Silver and Bronze.

Gold tickets could be used every day of the year, according to the survey; Silver tickets could be used every day except peak days and popular holiday weeks. Bronze admission passes could be used only on off-peak weekends.

Under the scenario depicted in the survey, one-day, one-park admission prices for Disneyland would range from $115 for Gold tickets, $105 for Silver and $99 for Bronze tickets.

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