Sean Penn’s nonprofit joins effort to get doses to L.A. residents as underserved areas grapple with vaccine inequities

Local news
Qi Li receives a vaccination shot from Nurse Practitioner Cler Aquillas at a Covid-19 vaccination site operated by LA County and CORE in Chinatown. (Robert Gauthier/Los Angeles Times)

Qi Li receives a vaccination shot from Nurse Practitioner Cler Aquillas at a Covid-19 vaccination site operated by LA County and CORE in Chinatown.
(Robert Gauthier/Los Angeles Times)

Actor Sean Penn’s nonprofit, which has been central to operating vaccination and testing sites in Los Angeles, has launched an awareness campaign aimed at increasing inoculations in communities of color hit hardest by the COVID-19 pandemic.

CORE’s initiative, called It’s Time Los Angeles, arrives amid continued calls to prioritize equity in the vaccine rollout even as data show that Black and brown communities continue to lag behind in access.

For its campaign, CORE tapped culturally and linguistically competent leaders and organizations to get the word out on the importance of vaccination to the areas they serve, nonprofit co-founder and CEO Ann Lee said.

Communities “survive crises, over and over and over again. They’re the warriors that figure things out,” Lee said. “If you tap into that, and leverage and harness that incredible wealth of knowledge … and the work they do every day, and take it to scale, that’s what’s going to [bring] change.”

Read the full story on LATimes.com.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Most Popular

Latest News

More News