For the first time in 94 years, the Los Angeles Memorial Coliseum will be known as something else.
USC has a deal in place to sell the stadium’s naming rights to United Airlines.
The name of the stadium has not been revealed, though Coliseum Commission President Mark-Ridley Thomas said he reviewed the agreement and said it is “gratifying to know that this historic landmark will always retain ‘Memorial Coliseum’ as a part of its name.”
The news was first reported by Sports Business Daily, which said United would pay $70 million over 15 years. That would make it the most lucrative naming-rights deal in college football.
Read the full story on LATimes.com.