This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
For the first time in 94 years, the Los Angeles Memorial Coliseum will be known as something else.
USC has a deal in place to sell the stadium’s naming rights to United Airlines.
The name of the stadium has not been revealed, though Coliseum Commission President Mark-Ridley Thomas said he reviewed the agreement and said it is “gratifying to know that this historic landmark will always retain ‘Memorial Coliseum’ as a part of its name.”
The news was first reported by Sports Business Daily, which said United would pay $70 million over 15 years. That would make it the most lucrative naming-rights deal in college football.
Read the full story on LATimes.com.
