Think Black Friday Is Best Day to Get a Deal? Think Again

Money Smart
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As the hardiest of shoppers prepare for the annual Black Friday consumption frenzy, many are convinced it’s their one shot at a great deal.

black-friday-shoppers
Shoppers line up outside Best Buy in Los Feliz on Monday, Nov. 25, 2013, in advance of post-Thanksgiving shopping. (Credit: Liberte Chan)

But “that’s not even close to the truth,” said Matthew Ong, senior retail analyst at online personal finance company NerdWallet Inc.

Bargain hunters can — and, in some cases, should — avoid the Black Friday weekend crush, several experts said.

Many characterize the shopping bonanza as an expertly marketed ploy to capitalize on shoppers’ fear of missing out. By dangling a small batch of irresistible savings, stores land hordes of hopeful shoppers all scheming to score the retail version of Willy Wonka’s golden ticket.

Click here to read the full story on LATimes.com.

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