Poll finds most Latinos haven’t heard of ‘Latinx’ and only 3% use the term

Nation/world
Demonstrators at a march for immigrants rights in downtown Los Angeles, May 2011. The youngest Latinos are most likely to use the term ‘Latinx’ to self-identify.(Wally Skalij / Los Angeles Times)

Demonstrators at a march for immigrants rights in downtown Los Angeles, May 2011. The youngest Latinos are most likely to use the term ‘Latinx’ to self-identify.(Wally Skalij / Los Angeles Times)

The term “Latinx” has been embraced by 3% of Latinos in the United States, according to the first major poll on the topic by the nonpartisan Pew Research Center, which closely tracks “Hispanic/Latino” demographic and social trends. The study, released Tuesday, also found that roughly three out of four Latinos in the U.S. hadn’t even heard of the term.

The Pew findings suggest that Latinx has a significant way to go before it enters fully generalized usage in the United States, despite its enthusiastic embrace at colleges and universities, in liberal corporate discourse, some news media outlets, Hollywood and among recent presidential primary candidates such as Elizabeth Warren and Julián Castro.

Among those who had heard of Latinx, 33% said it should be used to describe the Hispanic or Latino population, while 65% said it should not be used. Researchers also found that people in the United States still prefer to self-identify as “Hispanic” (61%) followed by “Latino” (29%) or their country of origin.

Pew interviewed 3,030 U.S. Hispanic or Latino adults, ages 18 to 65 and older, in December 2019. The survey was conducted bilingually and was “nationally representative,” Pew said.

Read the full story on LATimes.com.

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