A new snack duo that pairs Pringles with caviar has taken TikTok by storm and is now available to consumers nationwide.
Pringles on Tuesday announced a brand-new collaboration with The Caviar Co. The two companies collaborated to sell the “Crisps and Caviar Collection,” which pairs different Pringles and caviar flavors together.
“Pringles and caviar are the high-low snacks the world didn’t know we needed, but the combination is simply delightful,” Petra Higby, chief executive officer and founder of The Caviar Co., said in a statement.
“We expertly paired our high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma and texture – the result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion, and brings your caviar dreams to life.”
The collection has three variations: “Pringles x The Caviar Co. Smoky Shores,” “Pringles x The Caviar Co. Salt of The Sea” and “Pringles x The Caviar Co. ‘Crisps and Caviar’ Flight” – prices for the collection range from $49 to $140.
The cheapest option of the three is “Pringles x The Caviar Co. Smoky Shores,” which pairs Pringles Sour Cream & Onion chips with The Caviar Co.’s smoky and savory Smoked Trout Roe and decadent crème fraiche, a news release said.
“Pringles x The Caviar Co. Salt of The Sea,” which retails for $110, combines the original Pringles chip with The Caviar Co.’s buttery Classic White Sturgeon Caviar and rich crème fraiche.
“The Pringles x The Caviar Co. Crisps and Caviar Flight”, which retails for $140, offers three different Pringles and two different caviar flavors.
“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we’re satisfying the caviar-curious,” Mauricio Jenkins, U.S. marketing lead for Pringles, said in a statement.
“Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”
The “quiet luxury snack” originated from a trend on TikTok. Videos of content creators trying the unlikely pairing have been viewed millions of times.
Consumers interested in trying the snack can purchase one of the three bundles online for a limited time while supplies last.