A new Super Mario game will be available in the iOS store later this year, Apple and Nintendo announced Wednesday during an event for the latest iPhone.
Apple CEO Tim Cook introduced Super Mario — and Nintendo game designer Shigeru Miyamoto — to raucous applause. Miyamoto showed off the “Super Mario Run” game, which had a retro 80s feel, to the approving crowd.
Wall Street cheered the news as well, with Nintendo’s U.S. listed stock surged nearly 25% in mid-afternoon trading.
Apple also said Nintendo’s uber-popular Pokemon Go mobile augmented reality game would be coming to the next version of the Apple Watch as well. Nintendo is an owner of Niantic, the private company that developed Pokemon Go.
Cook and Niantic CEO John Hanke showed off a picture of the Apple Watch with a wild Snorlax character on it.
Nintendo invested $20 million in Niantic last year. A joint venture known as the Pokemon Company — which manages the trading cards, TV series and other licensing and brand opportunities — also owns a stake in Niantic. Nintendo owns a stake in that too.
Google parent Alphabet also owns a piece of Niantic. Google spun off Niantic last year following the company’s Alphabet reorganization.
But Nintendo has been the biggest winner by far from Pokemon Go. Its stock has more than doubled this year.
Investors have also been excited by the fact that the company now seems more willing to make games based on Mario and other popular Nintendo characters for smartphones and other mobile devices.
The latest Apple news could lead to more revenue for Nintendo. Nintendo didn’t say how much the new Super Mario iOS game would cost, but it won’t be free.