Target sets up reservation system to help shoppers avoid holiday crowds

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A sign is seen outside of a Target store on August 19, 2020 in Miami, Florida. (Joe Raedle/Getty Images)

A sign is seen outside of a Target store on August 19, 2020 in Miami, Florida. (Joe Raedle/Getty Images)

As part of Target’s new coronavirus safety measures, the company announced Thursday it will be offering shopping reservations for the holidays, among other changes.

“To ensure guests have enough space to shop safely and comfortably, Target continues to monitor and, when needed, limit the total number of people inside stores at one time,” according to a news release. “This holiday, guests can visit Target.com/line to see if there is a line outside their local store, and if so, can reserve a spot in line.”

Target will text shoppers to notify them when it is their turn to enter the store.

“As we’ve navigated the pandemic, that focus has evolved to ensure we’re also creating the safest place for our guests to shop,” said Target CEO Brian Cornell. “As we approach the holidays, guests can feel confident in choosing Target – a safe experience, incredible value, and a differentiated assortment that will help them celebrate the joy of the season.”

Target is also expanding the mobile payment option Wallet to self-checkout, making it “a contactless … experience.”

Target is also enhancing the company’s same-day services by doubling drive-up spots, eliminating barcode scanning during drive-up for an app code, allowing more flexibility for order pickups and expanding same-day services.

See more on Target’s website.

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