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A Roanoke Virginia coffee shop is rewarding customers with lower prices for being polite and using proper manners, KTLA sister station WTVR in Richmond reported.

A sign outside CUPS Coffee & Tea has caught the attention of locals and people all over the world after a viral Reddit post with the caption “Sign at local coffee shop.”

The sign outside the shop advertises cheaper prices for a cup of coffee depending on your manners when ordering.

The sign reads:

“Small coffee”

“Small coffee, please”

“Hello, one small coffee please.”

Employee Austin Simms told local station WDBJ7 he wrote the sign on Sunday as a joke.

“I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter,” he said.

The sign soon went viral and was even picked up by Daily Mail in the UK.

CUPS Coffee & Tea owner Olivia Byrd confirmed that the higher pricing was a joke and no one has actually paid $5 for a cup of coffee.

She added that  people are being more polite and the joke has gone over well with customers.