McDonald’s has teamed up with Mariah Carey for yet another celebrity-backed promotion.
The collaboration with the Grammy-Award winning singer follows partnerships between the fast food giant and artists like Travis Scott and Saweetie.
This time, McDonald’s is giving customers a whole “12 days of deals” for the holiday season, the company announced in a news release.
Starting on Dec. 13, McDonald’s customers who make a $1 minimum purchase on the McDonald’s app will be rewarded with a different free menu item from the “Mariah Menu” every day through Dec. 24.
Select items include a Big Mac (available Dec. 13), a six-piece Chicken McNuggets (Dec. 16) or Mariah’s personal favorite, a cheeseburger (Dec. 17), among other signature McDonald’s menu items.
To access the daily deals, customers will have to download the McDonald’s app and visit the deals section to add to their order.
“Mariah goes with the holidays like ketchup and fries, so we couldn’t think of a better partner to help us celebrate the upcoming season,” said Jennifer Healan, vice president of marketing, brand content and engagement of McDonald’s USA, in a press release issued Wednesday.
Each item from the Mariah Menu will also be served in Mariah-inspired packaging that “the Lambily and McDonald’s fans will love,” according to the release.
For its previous “Famous Orders” campaigns, McDonald’s had partnered with Travis Scott, J. Balvin, BTS and Saweetie.
McDonald’s, in its third-quarter 2021 earnings report, had also noted that the continued success of the promotions was partly responsible for contributing to positive comparable sales growth and “growth in digital channels.”